Why, despite previous failures, do people keep making efforts to change themselves?

Attempts to change ourselves can provide initial rewards even when they are unsuccessful.

We often feel control and optimism at the early stages of a diet or other self-modification effort.

Unrealistic expectations about

• how easy it will be to change;
• how fast changes will happen;
  
• our likely amount of change; and
  
• the presumed benefits we will receive from change,
  

tend to block us from awareness and recognition of our prior failures.

In order to avoid the overconfidence and false hope that will eventually lead to failure and distress, we need to be able to tell the difference between self-change goals that are probable and self-change goals that are impossible.

The article below discusses this concept in detail.

The False Hope Syndrome:
Unrealistic Expectations
of Self-change.

  by J. Polivy
Dept of Psychology, University of Toronto
International Journal of Obesity

Introduction

Which of us has not attempted to change something about ourselves? Whether we make a New Year’s resolution, or go on a diet to lose some of those excess pounds, or try to quit smoking, or simply strive to improve our golf swings, we begin each new endeavor with high hopes of how successful we will be, and of the positive impact the alteration will have on our lives.

Some of these self-change efforts work … we all know someone who has lost weight, given up coffee or taken up jogging. This convinces us that it is possible to alter many of our behaviors, or even aspects of ourselves, and that our new self will be better, more popular, successful or attractive; and indeed, when we do attempt to change, we often meet with some success, at least initially.

We lose a few pounds on a new diet, or manage to spend more time on our studying the first week we try to improve our work habits, or hit a few good shots in 18 holes of golf following a lesson. Unfortunately, all too often, these early successes are followed by “relapses” to our previous state when boredom or difficulty make it harder to persist at our self-change effort. Moreover, the successes we do achieve frequently do not provide the instant gratifications we had anticipated accruing to our changed selves.



What happens when we hit these “walls” that block our continued self-change success? Often, we blame ourselves and our lack of “willpower” for the failure (having attributed our prior success to the self-change program we have utilized). We then feel guilty and hopeless about ourselves and our chances to change, until the next program comes along, promising us renewed hope that this time we will truly succeed at changing.

As I said, we all know people who have succeeded at changing something about themselves, even if we personally have not achieved this, but how many people do we know who have tried to change and failed? How many of us have tried repeatedly to eliminate an undesirable behavior, or waste less time, or even improve our golf games?

If we think about it, failure seems to be more common than success, and the ever-growing availability of (and market for) self-help, diet, and other “change” programs attests to the fact that desire for self-modification outstrips its attainment.

Given the actual high failure rate of self-change attempts why do we keep trying again and again to alter those recalcitrant bad habits? I will discuss the false hope offered by self-change attempts, that is, the false hope both that we are able to succeed at changing ourselves, and that doing so will bring us all sorts of benefits.


Why Embark on Self-change?

Why do we try to change at all? Obviously, because we expect good things as a result of the change! People expect that altering some aspect of themselves will provide benefits secondary to the change itself. We want to lose weight because we believe that weighing less will make us more attractive to others, healthier and more likely to achieve other goals.

In general, we expect that modifying some aspect of ourselves will bring us admiration or appreciation from others, and internal benefits such as pride, confidence or improved health or functioning. The major attraction of changing features of our behaviors, appearance or personalities is thus the anticipated outcome. Moreover, altering something about ourselves may also be a way of attempting to gain control over these rewards in our lives.

In addition, we try to improve ourselves in ways that we believe we can succeed at changing. Have you ever contemplated visiting a salon where you can have yourself stretched or shrunk so you can be shorter or taller? No matter how dissatisfied they are with their height, people do not read books, join programs, or buy devices to help them to change their height, because we don’t see height as alterable.

Weight, on the other hand, is perceived as a malleable physical characteristic, and thus is an attribute that people attempt to change. Similarly, most people believe that they can quit smoking whenever they choose to do so, despite the high relapse rates in programs aimed at assisting quitting.

Some changes are perceived as being relatively easy (changing our hair color or style), whereas others are seen as being more difficult (changing our drug use). Presumably, one is more likely to embark upon a change that is believed to be not only possible, but easy to effect than one seen as difficult. Often, however, the expected payoffs are greater for the more difficult modifications. Thus, individuals embark on self-change efforts that they believe will be possible, as well as ones that are expected to bring rewards.


Advantages of Feeling in Control

Do you like to feel in control of things in your life, or are you willing to let someone or something else have that control?

Obviously, individuals prefer to feel in control of their lives. Taking the step of resolving to change oneself appears to promote a sense of control, which may contribute to elevated expectations of success.

Even when participating in chance activities such as a lottery, people who take an active role develop an exaggerated sense of control. Those who select their own markers or tickets instead of having the experimenter assign one to them feel more in control and also more confident of a favorable outcome.

Similarly, subjects gain a sense of control over an outcome if they are allowed to perform a behavior connected with a chance event, such as choosing their own marble out of a hat rather than being given a marble randomly by an experimenter.  Moreover, subjects who make an active choice to volunteer (checking off two items) are more committed to their volunteer activity than those who make a passive choice (skipping two items).

In the real world, cancer patients who have greater perceptions of control over their disease are less depressed, even factoring in such related components as physical functioning and marital satisfaction. Even so minor a behavioral effort at controlling one’s problems as making a telephone call to schedule an appointment with a psychotherapist produces measurable improvement in distressed individuals.

Beginning a new diet may be a further example of general control enhancement, just as breaking it seems to involve lack of control. In general, it appears that North Americans believe that individuals have control over their weights and body shapes, holding individuals responsible if they are overweight.  Merely committing oneself to a diet may make one feel more in control of oneself, more responsible for one’s weight, and, potentially, more likely to succeed at one’s diet than one felt before making the commitment.


Realistic vs Unrealistic Expectations of Change

The question then arises, are the expected outcomes realistically connected to the change we plan to make?

For some changes, the predicted benefit is likely to result from the change. For example, quitting smoking should make the individual healthier, more able to exercise (or at least be less short of breath), less noxious-smelling, slightly wealthier (from the savings of not buying cigarettes), and better able to taste and enjoy food and drink. However, it is not likely to make him win the lottery, have a better personality or get higher grades.

Many desired outcomes are unrealistically linked to self-changes. When an event is highly coveted, but not actually attainable or controllable, people may convince themselves that effecting a desired modification in themselves will produce the coveted but uncontrollable outcome as well.

Obviously, this sort of wishful thinking does not actually produce the wished for event. For many, then, their expectations about the benefits of change are unrealistic; the payoff is not there for the change in question. They are doomed from the outset to fail because their expectations are over-inflated.

Is it just expectations about outcomes of altering oneself that tend to be unrealistic? Think about the dieters you know — how quickly do they expect to lose 20 pounds? In a sensible 15 weeks or in under a month? How much do they think they will lose on their new diet? A reasonable 10 pounds, or an overly ambitious 35?

And how hard are they expecting to work to achieve this weight loss goal? Are they willing to change their eating and exercise habits forever, or do they expect to follow some miracle plan for a month or less and then go right back to behaving as they did before?

There are thus four main areas in which expectations about self-change are likely to be unrealistic ... the amount of change desired or expected; the speed with which the change will be accomplished; the ease of accomplishing the change; and the effects of the change on other aspects of one’s life.

Research supports this. For example, Foster assessed patients’ goals, expectations, and evaluations of various weight loss outcomes before, during, and after 48 weeks of treatment. Before treatment, 60 obese women defined their goal weight and what they saw as their “dream weight,” “happy weight,” “acceptable weight” and “disappointed weight”.

Their goal weights required an average loss of 32% of body weight! A 37 pound weight loss was generally defined as “disappointed”; a 55 pound loss was merely seen as “acceptable”. After treatment and an average 35 pound weight loss, almost half (47%) of the patients did NOT feel that they had achieved even a “disappointed weight”. This illustrates the degree to which patients’ expectations exceed what is possible, and lead them to reject more modest, achievable goals.

Evidence shows that people also anticipate that they will change both more quickly and more easily than is possible. They are overly optimistic in how they predict their speed at accomplishing any desired goal, including weight loss.

In addition, people believe that the changes they desire are easier to attain than is generally the case. For example, Brownell discussed the tendency of overweight dieters to believe that weight is highly malleable, despite the difficulty most individuals encounter in attempting to lose weight.

Prochaska reported that even those who are eventually successful at changing addictive behaviors must make repeated attempts, and pass through five stages of change again and again before they succeed. Unfortunately, most self-changers are not familiar with this psychological literature.

People often believe that the attribute they change will produce more radical alterations in their lives than can rationally be expected. I’ve had patients who believed that if they could lose weight they would, almost automatically, get a job promotion or a boyfriend.  Brownell likewise has encountered the assumption that weight loss will convey major rewards, despite the lack of evidence to support this assumption.

When these unreasonable expectations are not met, the individual is likely to feel frustrated and despondent, and to give up on changing.

The unrealistic anticipations with which one begins the self-change attempt … and the corresponding unattainable criteria for success … may thus be responsible for the failure of the attempt, creating a false hope and then dashing it.

This phenomenon of beginning a self-change attempt with high hopes and expectations of successful outcomes is illustrative of a phenomenon we are calling the “false hope syndrome.”

The increased perception of control induced by making the resolution or commitment to change (and improve) oneself may lead many to feel a false sense of confidence in their likelihood of achieving this resolve, and distorted beliefs about the effects this success will have on other aspects of their lives. When these unrealistic expectations are not met, the outcome of attempted self-modification may be disappointment, discouragement, and a perception of oneself as a failure.


The Problem of Overconfidence

The “false hope syndrome” is in many respects a problem of overconfidence. One cause of overconfidence or unrealistic expectations may be the inflated promises of change programs.

Groups, products, books and other sources of help in changing aspects of oneself often play into people’s fantasies that they can change enormously, and do it effortlessly and quickly, acquiring tremendous benefits as the payoff, promising these outcomes despite the fact that few, if any, will achieve them.

Another source of overconfidence is the individual him or herself. Baumeister observed, “When people make decisions involving committing themselves to a particular goal or contingency structure, their positive illusions or overconfidence create a tendency to set goals too high for themselves, with the result that their likelihood of eventual failure increases”.

Similarly, people tend to overestimate their likelihood of completing tasks that they have undertaken. People under-estimate their own … but not others’… task completion times, and focus on future scenarios rather than on relevant past experiences while generating these predictions.

Moreover, it was demonstrated that this optimistic bias could be eliminated if subjects thought about relevant past experiences when making their predictions of their current completion times for a variety of academic and nonacademic tasks. Given the literature indicating that positive illusions abound in normal, non-depressed individuals, it is not surprising that this illusion pervades an activity so prone to cognitive distortion as one’s expectations about altering an aspect of oneself.

Additional Factors Interfering with Self-change

Other cognitive distortions contribute to unrealistic expectations. Those who attempt to change and who have often made similar efforts in the past, are MORE likely to REMEMBER previous SUCCESSES than failures.

Unfortunately, however, the optimism and positive affect that may accompany the beginning of an attempt to change tend to dissipate with the vicissitudes of actually working to effect the change.

As negative emotions build, behavioral suppression gives way to over-indulgence, and behavior may spiral out of control. Zero tolerance beliefs, or all-or-nothing thinking contribute further to the likelihood of failure. That is, the idea that a little transgression means the whole attempt to change is over, makes it difficult to succeed. This is illustrated by the “what the hell effect” we have demonstrated repeatedly in chronic dieters who are induced to eat something fattening who then go on to overeat further.

In order to determine what factors are associated with making significant changes, Heatherton and Nichols analyzed subjects’ stories about successful or failed life change experiences. Change appeared to be a result of higher levels of social support, increased attributions of internal control, making external attributions for relapses, and greater personal effort, which ultimately produced increased self-esteem and satisfaction.

Failure stories, on the other hand, were more likely to describe change as being dependent on will power and external factors, and as being intrinsically more difficult. Those who fail to change thus blame themselves rather than the program (which is given credit for successes).

Moreover, Polivy and Herman studied participants undergoing self-change efforts and found that not only were they extremely likely to fail (in part because of the unrealistic nature of their expectations), but they felt worse about themselves and saw themselves as failures after having made an attempt.

Any difficulties encountered may actually unleash factors making the modification even more difficult.

For example, under conditions of stress or mental load, there is greater accessibility of thoughts relevant to an unwanted mood or action, and increased self-reports of mood opposite to the one intended.

Even without extraneous stresses, the very process of trying to change thoughts or behaviors may be, by its very nature, an uphill battle.

Wegner, Wenzlaff and Wegner, point out that a person attempting to improve him or herself may unintentionally create the very problem he or she is trying so hard to overcome.

Both the success and the failure of attempts to control one’s own mental states result from two processes Wegner identified as the intentional operating process (the conscious, effortful attempts to produce a desired state of mind through relevant thought processes) and the ironic monitoring process (the unconscious, automatic inspection of one’s thoughts that signal a failure to produce the desired state of mind or avoid the particular set of cognitions).

During stress, distraction, time urgency, or other cognitive load, the monitor’s activities can supersede those of the operator.

This produces exactly the thoughts, feelings or behaviors that are least desired, by filling consciousness with searches for material indicating failure to maintain the desired ideational state, thus occupying the mind with the “wrong” thoughts. Attempts to suppress thoughts or moods under mental load can thus make the unwanted thought or mood even more salient, resulting in its eventual supremacy.

Shoham and Rohrbaugh concur, pointing out that often what maintains a problem are the attempts to solve it. The more one focuses on what one wishes to change, the more salient the problem becomes. Thus the mere focus on the intended alteration may undermine attempts at self-change and produce failure, especially if the self-change involves suppression of thoughts or behaviors.


Real Hope vs False Hope

Self-modification efforts thus appear to require more than has been acknowledged by either the programs or the participants.

Those about to undertake a self-change program need to make a realistic assessment of how difficult the task actually is, and what benefits will accrue if the goal is reached. Self-confidence and elevated self-efficacy may be helpful when the outcome is achievable. 

In fact, real hope, or the belief that one can change, appears to be a powerful curative factor. Experimentally, Polivy and Herman found that dieters who were led to believe that they were good at dieting were more able to resist the diet-breaking effects of a fattening preload than were dieters who were not given feedback about their dieting ability.

However, when the alteration is too difficult, or one’s expectations are out of line with what can be achieved, self-confidence may become overconfidence, leading from hope to false hope.

False hope is based on the mistaken belief that change is easily attainable and likely to produce exaggerated benefits. The false hope syndrome results from inadequate assessments of the arduousness of self-change, unrealistic goal-setting, and poor coping skills; it contributes to a spiral of decreasing self-esteem and worsening of mood in the many who do not succeed at altering themselves.

Moreover, false hope reflects a motivated desire to believe that one can achieve what is promised by the myriad of self-change programs … we develop false hopes because we want to believe them.

In order to replace false hopes with real hope, we must learn

    •    to determine accurately the difficulty of self-change,
    •    to establish realistic goals,
    •    to keep our expectations reasonable, and
    •    to develop coping skills to help us to contend with the setbacks that normally accompany efforts to change.

Real hope of changing requires that our skills match our goals … our goals may thus need to become more appropriate in order for us to accomplish them.

• NOTE:  For ease of reading here in DietHobby, paragraph breaks were added, and numerical footnotes references were eliminated within the above-quoted article. These can be found in the Original Paper.

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We live in a culture that bombards us with the message that if you want something badly enough, work at it hard enough, wait long enough and focus on it to the exclusion of just about everything, ultimately your dreams will come true.

We love stories of extraordinary accomplishments that involve people who never gave up.  Motivational speakers and self-help books frequently use them as examples.

But is this philosophy really right for everyone?   Mental health experts say that sometimes there comes a time in life when giving up on a dream is the psychologically healthy thing to do.

Our world is constantly pushing us to do better, be more, achieve greater.  So, it’s no surprise that many of the expectations we place on ourselves are far too high.

Although remarkable accomplishments do happen, they are not the norm.  When people think it IS the norm, they set unrealistic expectations for themselves, and end up with depression and anxiety when they fail to achieve them.

We all hold unrealistic expectations.  It’s part of the human experience.  In fact, one of the biggest unrealistic expectation is that people shouldn’t have unrealistic expectations.   But that doesn’t mean that unrealistic expectations are healthy.

Many people pursue a dream in order to fill a gap in their own self-worth, and think that achieving a goal will make them happy, even when they don’t enjoy the journey toward it. 

An editorial in the British Medical Journal said that much of life’s pain stems from the gap between people’s Unrealistic Dreams and Reality.

Unrealistic expectations set us up for failure.  When we fall short, we draw false conclusions, feel negative feelings and act in negative ways. Rather than trying to capture youthful dreams, adults should reassess them to figure out which dreams to abandon and which ones to revise.

Everything isn’t always possible, and sometimes the route to happiness is to abandon former dreams. As W.C. Fields once said: “If at first you don’t succeed, try, try again.  Then quit.  There’s no point in being a damn fool about it.”

The first step in relinquishing unrealistic expectations is being able to spot them.  Sometimes this isn’t easy, especially if we’ve had them for years.

After we identify our expectations, we need to decide which are unrealistic, and let those go.

Another difficulty in letting unrealistic expectations go is that we think we SHOULD have them. We believe it’s helpful to set high standards for ourselves, and that having lofty expectations will motivate and inspire us to accomplish things.

Experts agree that it’s important to grieve after shelving a dream, but that it is also helpful to replace that old dream with another meaningful goal that is more achievable. Our goals need to be something that we can personally accomplish.  Our goals should be realistic and based on what we really want.  We need to be honest with ourselves about whether-or-not a goal we find desirable is actually one that is personally obtainable. 

We are told that we should always pursue our dreams; always follow our passions; always turn reality into what we believe will make us happy. Most marketing and advertising is based on this. The majority of the self-help industry pushes this. The current “lifestyle” obsession has turned this message into a borderline religion.

But this is merely a cultural belief, not a rock-hard-Truth.

The underlying assumption behind all of this? You deserve your dreams. You owe it to yourself to pursue them at all costs. Achieve your dreams and they will finally make you happy once and for all.

The truth is that Pain, Longing, and Frustration are just Facts-of-Life. We believe that our dreams will solve all of our current problems without recognizing that they will simply create a variation of the same problems we have now. Maybe better, but maybe even worse.

Perhaps, instead of pursuing some far-fetched future ideal life, we would be better off learning how to handle the problems we have, here in the present time. How? Can’t help you there.  Personally, I haven’t a clue.

“Healthism,” is the moral righteousness we attribute to a lifestyle that prioritizes health and fitness over anything else.

Put bluntly, healthism involves seeing health as an individual matter, a primary value, and a moral index: basically, "if you get sick, it’s your fault."
 
Health-related social stigma, … unfairly judging the character of ourselves or others based on health status or health choices, … has become a problem within our present culture.
 
“I’m doing this for my health” has become the standard new-age bullshit excuse for whatever dieting or eating behaviors we choose for ourselves.   Like, no matter how bizarre that behavior might be, how could any reasonable person ever object to such a Noble Purpose?

We make judgment calls based on what we assume health is.  We condemn and bless and decide who is with us and who is against us. We cast out the sinners,  embrace the saints of Healthism, and preach it on every street corner.

In our culture human beings now have the duty to be perceived as “Healthy” individuals.  Healthy is the new good. Unhealthy is bad.  Celebrities, athletes, and nutrition gurus are our idols and preachers. Fast food places and fat or unhealthy people are our outcasts and enemies.

There is nothing wrong with desiring to be healthy.  That is a normal wish for a happy life.  However, it becomes a problem when we turn being healthy into an obligation … making it a standard that applies to everyone in our culture.

Turning health into an obligation, or a standard of morality, belittles people who fail to measure up to the standard of whatever might be considered healthy. Whether or not a person is healthy is NOT something that each of us gets to decide.  Some of us are born with disabilities, others with chronic illnesses, others fall sick later in life or have trauma or mental health issues.

Most of the people who suffer from these conditions would rather have them gone, but the fact is that many people are forced to live with the fact that … for them  … poor health is here to stay. 
 
An unhealthy person isn’t always the fat person in a wheelchair that you saw go into McDonalds. Even if it was, how do you KNOW if they are unhealthy because they are fat or if they were born unable to walk and became fat because of it?

WHY a person is unhealthy should not matter. THAT a person is unhealthy should not matter. WHAT should matter is that unhealthy people want to live their life just like everyone else, without the added difficulty of having to prove that they are not to blame for their condition.

Nowadays, even people born with disabilities are told that they would be better if they just think positive, exercise more or eat differently. Millions of dollars are being made by milking ‘cures’ for conditions like Autism, Down Syndrome etc, even though they are known to be genetic conditions. A diet won’t change a genetic condition. By shifting our focus toward the Behavior of the disabled, we make them responsible for their condition. We tell ourselves that if the disabled really wanted to be healthy they would change.

Our culture has an obsession with weight loss and thinness.

People are told they should attempt weight loss “for health reasons”.  Why?  Since there is no actual scientific proof that weight actually CAUSES any health issues, exactly how would losing weight be a way to CURE health issues?

There is no level of “unhealthy” that requires anyone to diet or to hate their body, and there’s also no reason to believe that either dieting or self-hatred will help them become healthier or happier. 

The fact is that most dieters are NOT successful at losing a lot of weight, ... and more than 95% of those few dieters who ARE successful at losing a lot of weight ... cannot keep that weight off long-term.

This means that weight loss fails almost all the time.  When a prescription fails almost all the time, … consistently for more than 50 years, … the solution is not to keep prescribing it as a “healthy” intervention.  The solution is not to tell people to try harder, or to rename that prescription by changing its name from “Diet” to “Lifestyle change”.

No one has a duty to be fit and lean; to become thin; or to have a BMI inside the “normal” range. 

People get to prioritize their own health.  That means they are allowed to drink like a fish, jump out of helicopters wearing skis, take stressful jobs, not get enough sleep, eat what they choose, and be sedentary at whatever weight they happen to be. 

There are many people of very different weights that have the very same diet and exercise routines, as well as people of the same weight who have very different diet and exercise routines. 

Acting as if all fat people are unhealthy because they engage in unhealthy behaviors, and that all thin people are healthy because they have healthy habits, is not supported by the evidence.  It is stereotyping and bigotry, pure and simple.

In our culture, Health has become the holy grail. Everyone is chasing it, but few hold it, and even those who hold it only have it for a short while.  Every human being will experience death, and people who live long enough will eventually fall into the darkness and ‘sin’ of ill health. 

Health is the modern religion.

People convert to different sects in droves … committing fervently to a dietary path of choice … and truly believing that "this way of eating" will save them.

People cling steadfastly to the beliefs...

.....that they can make themselves “pure” or even immortal...

....that they can outsmart disease and death by making “correct” food choices …

.....spending hours studying the literature and listening to gurus in their search for that golden key.

The idea that we can outsmart disease and death … that we can effectively prevent “bad things” from happening to us if we make the “right” food choices … is particularly interesting, considering how incredibly faith-based, and un-scientific, this sentiment really is.

Food isn’t even close to the top of the list of things that will likely kill us. 

Genetics, environment, age, and various factors outside of our control are far better predictors of illness or death … yet we cling desperately to the delusion that food is the primary determinant of our fate, frantically trying to “play God” through our food choices.

Of course, this belief puts an enormous amount of pressure on our food choices, which inevitably leads to anxiety, frustration, and guilt whenever we “slip,” eat the “wrong” thing, or even when we become ill.

We might be able to avoid these anxieties if we embraced the Uncertainty of Life. If we remembered that the human body is Designed to break down over time; that Death is an inevitability, not a punishment that can be avoided through righteousness.

Here is the Truth:  Health is not an obligation; a barometer of our worthiness; entirely within our control; or guaranteed under any circumstances.

We don’t have to make our self-confidence, our self-esteem, or our self-worth contingent on our health.   We are worthy, no matter what.

Video Below:  Little Lies by Fleetwood Mac