Grounded in Reality
- POSTED ON: Jan 18, 2013

 

           


While it's a good thing to follow your heart,

it is important to keep Dreams grounded  in Reality.

The 5-year cure rate for obesity is less than the 5-year cure rate for the worst cancer.
This has been the view of the American Medical Association’s Council on Scientific Affairs for the past 25 years. If dieting were a drug, it would have failed the regulatory process due to the fact that it is, generally, not a long-term success.

Are there any successes?
Yes, but these require life-long adherence to a restricted food intake.

Basically speaking, when we gain weight and retain that gain for some time, that new weight is recognized biologically as a new norm. When we lose weight, that same norm -- our new higher weight -- is constantly there and constantly wishing to re-establish itself. Comparatively, losing weight is easy.  It is retaining that weight loss which is a huge challenge.

Rule number one in weight management: If you are at your High weight... whatever it is now, don’t gain any more.


Give it a try
- POSTED ON: Jan 17, 2013

 


Kindness
- POSTED ON: Jan 16, 2013

 


Sugared-water's Fight Against Obesity
- POSTED ON: Jan 15, 2013



There are lots of reasons for Obesity, and Scientific Research--as reported by the media - continually spins the Wheel of Chance in order to pick one. The high-calorie-sugared-water commonly known as SODA would certainly be a contributing factor for those people who choose to drink lots of it.

Below is a sneak peak of an advertisement that Coca-Cola prepared to possibly air during the Superbowl showing us that they are helping us fight obesity.

..... Uhhh....Right ......

Coca-Cola makes a lot of money selling sugared water.
… I must admit that It also makes a lot of money from me personally from the Coke Zero and Diet Cokes that I choose to drink.

In this ad, Coca-Cola indirectly admits that drinking a lot of sugared water might affect weight. However, it also attempts to reinforce the erroneous belief that you can "out train a bad diet", and it gives Coca-Cola ammunition against “unfriendly” legislation by suggesting that it is working hard to be “part of the solution”.

Coca-Cola wants to sell products.
As many as they possibly can.
That’s it. 


  It’s the way our society is built.

The aim of this advertisement is to do that.   Soda taxes or policies that restrict sales will be far worse for business than an ad like this which is designed to deceive the Public to make it believe that Coca-Cola is "part of the solution", and that we can "outrun" our glasses of sugar.


Advertising Guidelines???
- POSTED ON: Jan 14, 2013

 


CAP, the people who write and maintain the United Kingdom’s advertising code
just published new guidelines regarding the advertising of weight loss products and services.

 No longer allowed is:  


• Claiming that people can lose a precise amount of weight in a specific period of time.

• Claiming that spot reduction exists.

• Advertising weight loss products or services to minors.

• Implying that weight loss will be permanent.

• Implying that weight loss will be easy.

• Implying that a person can eat whatever they want and still lose.

• Suggesting certain foods can help you lose specific amounts of weight.

• Making claims about services or products not supportable by means of evidence.

• Utilizing testimonials that suggest more than 2lb/wk weight loss.

• Utilizing products that purport to "bind fat".

• Implying vitamin or mineral formulations are beneficial to weight loss.

• Implying that a product or procedure will remove "toxins" from the body.

Included is this amazing statement:


"Obesity is frequently associated with a medical condition
and a treatment for it must not be advertised to the public
unless it is to be used under suitably qualified supervision
."


Will United Kingdom advertisers actually FOLLOW those guidelines?
I don’t know, but -- Don’t hold your breath waiting for any similar Guidelines to ever ever show up here in the USA.


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